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how it started

Our journey began humbly and was far from easy. MUSA’s story is one of overcoming challenges when everything turns upside down.

ceo Rita Dobrões Musa Glitter Portugal

the first idea

The brand was created out of the need for a glitter that is easier to apply.

Rita Dobrões, the CEO of Musa Glitter wrote: “I always used glitter on my eyes and all the girls came to me asking where that shine was from. When they discovered it was loose glitter they always said it was too difficult to apply."

After two years of developing the formula, in 2018 MUSA Glitter became the 1st company to create a formula called Creamy Glitter.

all glitter beauty products

glitter lips

glitter lips

glitter hair

glitter hair

glitter body

glitter body

musa goods

musa goods

storyline

2018

Rita started selling her first creations of creamy glitter to friends. She built everything from scratch while going through hardships.

2020

We became one of the most popular beauty brands in Portugal.

2021

We launched a new product, Glitter Spray, which went viral on TikTok with million & million of views in different videos.

2022

Everyone loved our products and disruptive communication—even celebrity makeup artists like Gabriella Red, Victoria Lyn, and many more.

2023

We launch our first glitter lip products and we entered retail stores.

2024

We received terrible news—due to the ban on microplastics, we had to stop selling our main product and rebranded the brand.